01 October 2024
European Cruise Associations Unite for Sustainable Tourism Initiative
Five European port and destination cruise associations, Cruise Baltic, Cruise Britain, Cruise Europe, Cruise Norway, and MedCruise, have established a strategic alliance to enhance regional and international collaboration to address tourism and environmental challenges, according to a press release.
This initiative brings together over 400 ports, destinations and industry service providers, marking a significant advancement in the sustainable development of the European cruise industry.
Through this strategic alliance, the organizations will pool resources, expertise and experiences to promote best practices across the region, strengthen collective efforts to minimize environmental impacts and develop cruise tourism responsibly. The alliance also aims to enhance collaboration with key stakeholders within the cruise community and beyond, supporting all members in their initiatives throughout European cruising areas.