20 July 2024
New Hardware For Blue Dream in China
Blue Dream is expanding, as the Blue Dream Melody sailed from Shanghai in early June as the company acquired the former AIDAvita this year and continues to build up in the Chinese market.
“The goal for our first ship was to get started; the goal for the second ship is to differentiate,” said Helene Xu, general manager.
“While other companies may position by age group, we have no demographic targets, but instead are going after interests,” she said. “Our first ship helped us position ourselves as a national brand, while the second ship is about a lifestyle of health and sustainability.”
https://cruiseindustrynews.com/cruise-news/2024/07/new-hardware-for-blue-dream-in-china/